With over 2 billion active users in 2024, Instagram is undoubtedly a vital social media platform to crack for your business. Unless you've been living under a rock, you will also have encountered Instagram reels and likely found yourself scrolling non-stop for far too long at some points...we've all been there!

In this article, we are going to cover what Instagram reels are, why they are important to be using, and how exactly you can create them. Not only that, but we are also going to give you some top tips to ensure you don't only create them, but they perform.

What are Instagram Reels?

Instagram Reels are short, engaging videos that allow users to create and share dynamic content using a range of creative editing tools. Typically lasting from 15 to 60 seconds (Recently extended to 180 seconds!), these videos can be spiced up with music, text, special effects, and various other features. Reels offer a fantastic opportunity for brands to showcase their personality, promote products, or simply engage with their audience in a fun and fresh way.

Why Use Instagram Reels?

1. Increased Visibility

Instagram Reels have a prominent position in the Instagram app, both in the Reels tab and on the Explore page. This visibility can help you reach new audiences.

2. Engagement

Reels are designed to be fast-paced and attention-grabbing. Users tend to engage more with video content, offering higher chances of likes, comments, and shares.

3. Showcase Products and Services

Reels are perfect for creating quick, compelling product demos or sneak peeks.

4. Algorithm Friendly

Instagram's algorithm favors content that keeps users engaged and entertained, and Reels are known to do just that.

How to Create an Instagram Reel: Step-by-Step

Creating an Instagram Reel is straightforward. Here’s how you can start:

1. Open Instagram and Navigate to Reels

Tap “+” icon at the bottom of your screen. Then, find and select 'Reels' at the bottom of the screen.

2. Choose Your Content

You can either record video clips on the spot or upload footage from your gallery.

3. Edit Your Reel

Use the editing tools provided within the app. You can do everything from adding music, text and stickers to adding transitions, cutouts, gifs and more. We tend to find simple is better rather than crowding your reel with additions. At the end of the day, your video and captions should do the talking for you.

Top Tips for High-Performing Instagram Reels

1. Keep it Concise

Although you can make a Reel up to 180 seconds, shorter may be better to maintain viewer attention.

2. Start Strong

Capture interest in the first few seconds to prevent users from scrolling away.

3. Use Trending Audio

Leverage trending songs or sounds to increase the likelihood of your Reel being discovered.

4. Include a Call to Action

Encourage viewers to like, comment, follow, or visit your website. Engage with comments quickly to boost engagement further.

5. Post Consistently

Regular posting keeps your audience engaged and helps your brand stay relevant on the platform.

Instagram Reels can be a game-changer for your business on social media, allowing you to connect with your audience in a dynamic and memorable way. With these tips and a bit of creativity, you’re well on your way to mastering the art of the Reel and boosting your online presence. Dive in, start experimenting, and watch your engagement soar!