In the ever-evolving digital landscape, email communication remains a cornerstone for businesses like yours to connect with their audience. However, recent changes by major email service providers like Gmail and Yahoo have placed a renewed focus on email security and deliverability. To continue effectively reaching your customers via email, understanding and implementing Domain-based Message Authentication, Reporting & Conformance (DMARC) records is now more important than ever.

‍If you're an existing client of North 53, you can skip to the "How we can help" section to understand what action you need to take.

What are DMARC Records?

DMARC is an email validation system designed to protect your domain from unauthorised use, commonly known as email spoofing. The primary purpose of DMARC records is to enhance email security by verifying that the sender's domain name matches the domain in the email header. This process helps email providers authenticate outgoing emails, ensuring they are from legitimate sources and reducing the risk of phishing scams.

Why is DMARC implementation crucial now?

Gmail and Yahoo, two of the largest email service providers, have recently announced changes requiring the implementation of DMARC records for all entities sending emails through their platforms. This move is aimed at bolstering email security and enhancing the overall user experience by minimising spam and fraudulent activities.

For businesses, this means that to continue sending emails from a branded email address through these platforms, it is imperative to authenticate and add a DMARC record to their domain. Failure to comply with these requirements could lead to reduced email deliverability or even complete removal of branded emails on these platforms.

Is there a deadline to add DMARC records?

The deadline for implementing DMARC records is January 31st. We encourage you not to delay this critical update. By taking action now, you'll ensure that your emails continue to land in your customers' inboxes, maintaining the vital communication lines that drive your business.

How we can help

We understand the importance of uninterrupted and secure email communication for your business and are committed to ensuring that your emails reach their intended recipients, without any hitches. Below is how we are managing these updates for our clients. 

Mailing platform clients: we will automatically update for those whose DNS we manage, and we will make contact with clients using external DNS providers to request access. 

Shopify clients (with support): we will automatically update for those whose DNS we manage, and we will make contact with clients using external DNS providers to request access.

All other clients: if you're unsure about the necessary actions or do not have an active support retainer, please contact us for a quote.