Collaborative and Experienced Brand Experts.

Brand Identity

Effective communications begin at brand level. The North 53º team has a combined 50+ years experience forming brand identities ranging from startups to household names. We believe in insight-led action, which starts with a deep dive into your business, users and competitors. From there, we work collaboratively with clients to form a compelling identity and practical guidelines for you to use.

  • Logo design
  • Brand background & overview
  • Customer profiles
  • Brand values
  • Brand personality
  • Tone of voice
  • Vision
  • Mission
  • Colour application
  • Typography application
  • Photography application